In The Beginning

It all started with an idea of making beautiful clothes in a sustainable way. Not harming our planet, or the people making them.

With a long professional history in the fashion industry, we wanted to build a brand with thoughtful design with a modern twist.

We wanted to focus on a brighter future, both for our industry and for a healthier planet.

So now we have started our mission.

On the way we also want to inspire you, so you can feel good, look good and do good.

Because we Believe in Wellness for Body & Soul

We are all searching for new and cleaner ways of living. We care about what we ea and what we put on our skin.

We wish to live in harmony with ourselves and with Mother Earth.

Sustainability is naturally a part of our lifestyle, the way we live and think.

Starting this brand was a natural decision for us. It is part of who we are and what we believe in

Are built on Honesty, Responsibility, Transparency and Empathy.

We are honest and transparent between ourselves, to our customers and suppliers.

We show responsibility and empathy in all the decisions we make.

Our vision is to save the planet for future generations.

Focused on three key pillars:

human, animal, and environmental welfare.

With our designs we aim to empower women and bring out their beauty.

Our mission is to push boundaries and be part of transforming the fashion industry to be truly sustainable.

To challenge consumer behavior to do better conscious choices, by investing in quality and long-lasting items.